How Khloé Kardashian's Snack Brand Khloud Got Ahead of the Protein Craze: 'The Timing Was Everything' Khloé Kardashian's Khloud brand has been riding the wave of the protein craze, but its success raises questions about the role of celebrity branding in shaping consumer preferences.
The Kardashian Jenner family has built an empire on their ability to tap into consumer desires, and Khloud is no exception. The timing of Khloud's launch was fortuitous.
With the protein craze already gaining momentum, the brand was poised to capitalize on consumer demand. As Khloé Kardashian notes, "the timing was everything.