The Endless Scroll: Netflix's Latest Bid for Attention Netflix is exploring the launch of always on live TV channels, a move that could have significant implications for how we consume media and what we expect from our free time.
This strategy is part of the company's efforts to maintain viewer engagement, but it raises important questions about the consequences of this relentless pursuit.
The idea of multiple screens running simultaneously may seem appealing in today's era of stretched attention spans. People might enjoy having background entertainment while cooking dinner or folding laundry.