The Lucra Paradox: Where AI is Both a Buzzword and a Barometer of Discretion The recent $20 million funding round for Lucra, an eSports gamification loyalty startup, has been touted as proof that even non AI startups can raise big.
However, upon closer inspection, the story reveals how the "AI" label can be both a blessing and a curse in today's fundraising landscape.
Lucra managed to secure significant investment without explicitly touting its use of artificial intelligence. This is curious, especially given the prevalence of AI related buzzwords in pitch decks.